Showing posts with label sales. Show all posts
Showing posts with label sales. Show all posts
A Sign from Above
On our way back from Ottawa, we passed through a small town and saw the best sign message ever. It had me smiling the whole back to Kingston and still thinking about it 2 days later.
It was one of those light up signs that you can change the letters. Over the years it seems to be that churches come up with the most clever things to write and they've done it again.
This sign said "Sign broken, message inside."
How clever! Love it!
It was one of those light up signs that you can change the letters. Over the years it seems to be that churches come up with the most clever things to write and they've done it again.
This sign said "Sign broken, message inside."
How clever! Love it!
Disappointing Discounts
Yesterday it dawned on me. I've thought about it before, but yesterday I actually felt it - completely frustrated about a sale a local retailer was having. It's there 'we're closing' sale so everything is at amazing discounted prices. Sounds good right? Not if you are me.
I bought a bunch of stuff from that store before Christmas, some as presents, some as not. I didn't shop there because of the deal or because they were closing, but rather because I wanted to support them and I wanted what they were selling. But now I feel slighted.
People that may have never shopped there, nor supported them, are now privy to great deals on the SAME MITTS I bought from them at full pop. How is that fair? Their true shoppers / supporters pay full pop, and the bargain hunter (whom is never loyal) gets the deal? ARGH!
So, trying not to be the one that complains without offering a solution here are some ways that businesses (maybe not this one since they are closing shop) could not frustrate their loyal customers and still move their stock:
1. let regulars know about the sale dates in advance so they can decide if they will shop now or wait until then.
2. give regulars (with proof of recent purchase or something) a larger discount then just walk-ins.
3. have a regulars day.
Next time you're going to have a sale (and it seems like this is the month for them) or discount something, please, PLEASE don't disappoint your loyal regulars.
I bought a bunch of stuff from that store before Christmas, some as presents, some as not. I didn't shop there because of the deal or because they were closing, but rather because I wanted to support them and I wanted what they were selling. But now I feel slighted.
People that may have never shopped there, nor supported them, are now privy to great deals on the SAME MITTS I bought from them at full pop. How is that fair? Their true shoppers / supporters pay full pop, and the bargain hunter (whom is never loyal) gets the deal? ARGH!
So, trying not to be the one that complains without offering a solution here are some ways that businesses (maybe not this one since they are closing shop) could not frustrate their loyal customers and still move their stock:
1. let regulars know about the sale dates in advance so they can decide if they will shop now or wait until then.
2. give regulars (with proof of recent purchase or something) a larger discount then just walk-ins.
3. have a regulars day.
Next time you're going to have a sale (and it seems like this is the month for them) or discount something, please, PLEASE don't disappoint your loyal regulars.
Always look close to home
During our world tour this past year, Matt and I have traveled all over North America and even some in Europe. At these events our average book sales ratio is 1:6. Lately we have been doing more training and speaking events closer to home (one because our family have said so and two because people have started asking for it) and suddenly our sales ratio is 1:4 and sometimes even better.
So even though the travelling is fun and exciting and sometimes can be easier (I know strange but true), it's important for every business to look close to home. What opportunities lie right in your backyard that you haven't seen yet?
So with that said... here's some information on our upcoming Kingston workshop.
Thu, Mar 27, 2008
8:30 AM - 11:00 AM
$60 (includes snacks, 2 training sessions, autographed copy of Trucker Management)
A Day in the Life Contingency Planning for your Small Business
In this interactive seminar, participants roleplay a full day of operations in a small business, brainstorming actions and reactions as everything that can go wrong does. By the end of the seminar, participants will be well equipped to transfer the lessons learned back to their own businesses, ensuring they have all of the necessary contingency plans in place to avoid costly disruptions. Useful tools that participants can immediately implement in their businesses will be provided as take-away resources.
Assembling Success
Do you have what it takes to lead your team to victory? Successful organizations depend on quick-thinking leaders, an ability to recognize strengths and weaknesses of team members, and plans that allocate resources for maximum efficiency. This fun and fast-paced session has teams competing to design and execute an assembly line, and get quality products to market more quickly than the others while facing unique challenges associated with the abilities of each team member. The lessons illustrated by this exercise can easily be transferred to any type of business or organization. Team leaders will have their decision-making and communication abilities tested in a hectic environment how will you measure up?
To register contact us at:
613-546-0222, info@truckermanagement.com
So even though the travelling is fun and exciting and sometimes can be easier (I know strange but true), it's important for every business to look close to home. What opportunities lie right in your backyard that you haven't seen yet?
So with that said... here's some information on our upcoming Kingston workshop.
Thu, Mar 27, 2008
8:30 AM - 11:00 AM
$60 (includes snacks, 2 training sessions, autographed copy of Trucker Management)
A Day in the Life Contingency Planning for your Small Business
In this interactive seminar, participants roleplay a full day of operations in a small business, brainstorming actions and reactions as everything that can go wrong does. By the end of the seminar, participants will be well equipped to transfer the lessons learned back to their own businesses, ensuring they have all of the necessary contingency plans in place to avoid costly disruptions. Useful tools that participants can immediately implement in their businesses will be provided as take-away resources.
Assembling Success
Do you have what it takes to lead your team to victory? Successful organizations depend on quick-thinking leaders, an ability to recognize strengths and weaknesses of team members, and plans that allocate resources for maximum efficiency. This fun and fast-paced session has teams competing to design and execute an assembly line, and get quality products to market more quickly than the others while facing unique challenges associated with the abilities of each team member. The lessons illustrated by this exercise can easily be transferred to any type of business or organization. Team leaders will have their decision-making and communication abilities tested in a hectic environment how will you measure up?
To register contact us at:
613-546-0222, info@truckermanagement.com
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