One of the businesses we featured in our book, Trucker Management: Driving Your Small Business to Success, was Mino's take-out Greek restaurant here in Kingston. We lauded them for the way that they were able to make their business space stand out amidst the retail strip mall they are located in, and at the same time be consistent with their branding, by having an eye-catching facade that resembles Greek pillars.
Recently, I noticed that they have proven themselves exceptional again, by doing something I mentioned in a blog post last fall about using neighboring vacant space to help draw attention to your own business. Check out the pic to see how they are being exceptional in their business space in two ways now - their pillar facade, and their signage, pictures and arrow in the vacant space one unit to the left of them!
