Those of you that have known me a few years have probably heard this crazy idea I had a back in 2004. The idea is that instead of fearing and loathing your competitors, embrace them, in fact, invite them for lunch or coffee. I believe in this concept so much that I developed a set of lunch sessions called 'Meet the Meanie' for different tourism operators.
It worked like a charm, especially for the museum industry. Each museum was struggling to promote themselves on such a limited budget. Collaboratively, they realized their budget for advertising was much greater and they could stretch it further. So they developed a joint brochure, ad campaign and a visit multiple museums passport type activity. It worked to increase the pie and not just the piece of pie, therefore everyone's pieces increased.
In the tech industry I have seen several competitors get together to post joint job ads. Two different ways that meeting your meanie can be effective.
Have you met your meanie? More importantly, have you thought of ways to work with your meanie, instead of fearing them?
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