Last weekend I participated in the Women's Art Festival. Throughout the day I had many people talk to me about the difficulty finding beach glass now a days with all the recycling and plastic. They also told me about all different sources of media talking about this.
I was completely unaware of any media covering anything about beach glass; and being a beach glass artist this is really important for me to know. I could be missing opportunities to be featured as an expert, showcase some of my rare pieces or even just be in the know when customers talk about the media story. So I may not have been successful in listening to my radio (in this case it was literally the radio, not just a metaphor, and some print) to catch the media stories, but at least I was listening to my CB and heard my customers talking about it.
Here's one of the stories one of the customers passed on to me from the Art Festival. It was in National Geographic Magazine.
PS - if you're wondering where the CB / Radio analogy comes from.. from our book Trucker Management.
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