I was in Toronto last year and saw a really unique idea a small business was using to help get noticed and gain a bit of a competitive advantage in a very crowded marketplace.
I saw a cube van driving around that belonged to an independent mortgage company, and though I can't remember the exact wording on the truck, it was very clear that if you got your mortgage with them, they'd let you use this cube van for free to help move you into your new place.
Competing against all the giant financial institutions, I thought this entrepreneur really tapped into a clever idea to stand out for potential clients.
How can you "move" prospects to choose to do business with you today?
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