On June 26th, there was a big grand opening gala event for a new business opening here in Kingston in an increasingly competitive market. The event was going to include appearances by local politicians and other celebrities.
News of this special event was spread through direct mail pieces delivered by hand through Canada Post. Problem was....I received my "invitation" on June 27th.....and my sister had hers delivered to her home on June 28th.
All the money that went into the planning, design and printing of these glossy, full colour pieces was all wasted for at least two areas of the city by the delivery not happening until after the event took place. How much confidence would you have then in this business being able to properly meet your needs if they can't even coordinate such an important piece of information properly? Is your small business avoiding the same negative impression to potential customers in the way it communicates to them?
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