I was having dinner with a couple of friends the other night in a new restaurant, and over the course of our time there we surveyed the space and commented to each other about things we saw within the operations and premises that maybe could use some improvements. Although this was just a matter of our dinner conversation given the entrepreneurial nature of the three of us, we were essentially doing a Circle Check of the business and its space without setting out to do so.
The need for doing regular Circle Checks of your small business space was proven very clearly - even without formally undertaking or consciously intending to do so, we as customers were giving the space our own critical evaluation as an indication of the business' likely success. It is simply inherent human nature that people will examine their surroundings and make judgements or decisions based on what they see. As a business owner, you need to ensure that when visitors to your space do this, they get only a positive message about your business.
Your customers are doing their own, informal Circle Checks of your business space, so you better make sure you are doing them too to catch what they might find!
1 comment:
In your example Matt you guys actually discussed it, but as Gladwell discusses in his second book people make decisions in the 'Blink' of an eye without even knowing it by using thin slicing - which is basically a 2 second circle check. So - I agree - customers are doing it so you should too!
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