Public promises

I was in a restaurant in Belleville on Friday, and on my way to the washrooms, noticed the sign overhead, painted permanently right onto the wall, pointing the way to "Clean Washrooms".

As a customer, it was a great re-assurance that I was about to enter properly cared-for washrooms, with a permanent promise that no matter what time of day or week you went in, they were going to be clean (which they were).

As a business owner, I thought it was a great way to challenge yourself and your staff by forcing them now to deliver on a very public and permanent promise to your customers. How much of a difference do you think it makes to the staff in their care for and attention to the condition of the washrooms with that big sign overhead always promising that they will be "clean", as opposed to simply having a line in the staff manual or daily procedures checklist that the washrooms need to be kept clean?

Finding ways to publicize your business promises, so that you and your staff can see them as easily as your customers can, will help you ensure that they are top of mind, and therefore that you are constantly and continually delivering on them. What promises are you ready to post today?

No comments: