We've all likely seen ads, listings or flyers in hotel rooms for nearby order-in food places, but when I checked into the Clarion Suites in Scranton, PA recently, I saw this kind of marketing stepped up another level. The paper sleeve in which I was handed my room key had printed on the back two special offers from Domino's Pizza for hotel guests, the phone number and hours of delivery. Much more effective than simply a flyer in the desk drawer, or a listing in the guest services directory that I might never see - they got right into my hands so that I had no choice but to notice!
What ways can your business jump out that little bit further ahead of your competition, and get right into the hands of your customers?
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