Sometimes "quiet" communications in your small business can actually be quite "loud" or deadly in their effectiveness, and I recently saw two great examples of this.
The first was a home daycare in Whitby, who kept a giant scoreboard out front of the home, with large two-foot letters that looked like this:
Infants 0
Juniors 2
Seniors 0
What a simple, but powerful, way to let everyone passing by how many available spots you had! Imagine the administrative time they save by not having to answer endless phone calls about if they have any free spaces!
The second is something I noticed recently here in Kingston. For a while now, there has been a 1-800-Got-Junk truck parked in the very front corner of a strip-mall parking lot at a very busy residential intersection. The first time I saw it, I thought maybe it had been left there for the night for convenience. But, having seen it there now every time since, it must be deliberately being parked there for visibility. Because their branding and other communications strategies are so effective (including having the phone number so clearly plastered down both sides of the truck), simply parking the truck and leaving it there in a high-traffic area shouts a loud reminder to hundreds of people a day about their services.
Does your business's silent communications shout as loudly as these examples?
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